Where you are: Case Study Portfolio / Bishops Beds
Bishops Beds is a bed manufacturer with over 30 years’ experience in designing, manufacturing and supplying beds to the retail and contract markets. They sell a wide range of bed frames as well as other related accessories, such as headboards, bedroom furniture, mattresses, pillows and bed slats, through both online and traditional showroom platforms.
Bishops Beds wanted to diversify their business to supply their products and services to trade customers, such as universities, hotels and student accommodation. To do this, the company had to develop their digital marketing strategy to improve their online visibility to these target markets. Bishops Beds also wanted their trade customers to be able to login to a secure area of their website.
To help Bishops Beds raise brand awareness and engage more with their target markets, social media profiles and business pages were setup and managed, with bespoke designs incorporated into them to ensure they looked professional and eye-catching. A Search Engine Marketing Strategy was developed to help improve the company’s online visibility, with specific focus on their outlined target markets. To complement this strategy, a blog was created and incorporated into the Bishops Beds website. As well as this, a micro site was also added to their website which enabled trade members to log into a secure area.
- Improved search engine ranking, with more page 1 results.
- Improved brand awareness from social media and blogging.
- Increase in number of target market clients
- Increased sales activity