Search Engine Optimisation Training - North East
Delivered in-house - working on your own company web site(s)
Web site visibility (the ease of which a potential customer can find your web site amongst the myriad of competitor websites) is a crucial factor that can determine your site's success or failure.
If you would prefer to keep your Search Engine Optimisation planning and monitoring in-house rather than outsource, Virtuoso can provide in-house training to enable you/your staff to carry out Search Engine Optimisation techniques and reviews on your own web site(s).
Who would this course be suitable for?
- Non-technical managers/directors who are wondering why their web site generates so few enquiries/orders
- In-house web site managers who are responsible for the maintenance and performance of the company web site
- Marketing, communications and PR specialists who want to become specialists in internet marketing
Typical areas our Search Engine Optimisation training would include are:
- What is web site visibility?
- What is Search Engine Optimisation and what are the techniques required to optimise your site successfully for the search engines?
- How to assess the search engine friendliness and optimisation of your existing web site
- How to identify appropriate keywords and key phrases and assess whether they are suitable for targeting on your web pages
- How to monitor the keywords and phrases your competitors are using, and how successful they are
- How to build incoming links to your site through directory submission and listing
- How to optimise links within your web site
- How to use web maintenance software to insert your keywords and phrases into your web pages
- How to register with the most important search engines
- How to monitor/review your Search Engine Optimisation results
Please contact us to discuss your Search Engine Optimisation training needs.
We will be happy to put together a tailored course to meet your specific requirements and budget.
Typical training would be for up to three people and would take one full-day or two half-days.
Virtuoso can also provide you with the following services to help you take advantage of the benefits of Search Engine Optimisation:
- Search Engine Optimisation Strategy Planning
- Search Engine Optimisation – Implementation
- Search Engine Optimisation Reviews