Optimised Package
Online Digital Marketing
We'll work with you to identify the right social media strategy for your business.
Available in our Optimised Plus+ package...Search Engine Optimisation
Professional optimisation of your website to ensure highest possible rankings on all top search sites.
Design & Development
Choose from a range of professional website templates, each with its own unique design.
Why the Optimised Package?
The Virtuoso Optimised Website Package offers an effective blend of digital marketing services. It combines efficient and professional website design with key services such as search engine optimisation (SEO) for a winning online presence.
Using a customisable website design template and our 'VirtuSite' content management solution, you can edit and update your website’s content whenever you need to. The Optimised Package also offers website optimisation, including content optimisation, site map creation and a competitor analysis. With our expertise in SEO design, we can give any site a head start in getting established online.
For more information on this website seo package please see the information below, or contact us and we’ll be more than happy to help with any queries you may have.
Design & Development
The design and development of your website is a key part of any digital marketing plan. Virtuoso will provide a professional and fitting design to suit your requirements, and will develop your site in line with accessibility and standar compliance guidelines.
VirtuSite Content Management SystemVirtuSite is our powerful, user-friendly content management system. We developed VirtuSite because our clients told us they needed a simple, easy-to-use solution to manage their websites. VirtuSite puts you in control of your website, enabling you to easily update your content, images, menus and more using basic office skills.
VirtuSite is beautifully simple, featuring only the tools you need to do the job - we've cut out the confusing array of options and features that other content management systems bamboozle you with. Plus, VirtuSite is fully customisable. New features can be added as and when you need them, so the system will evolve with your business.
VirtuSite also minimises ongoing costs, since there's no need to pay for updates to your site, just your yearly hosting and licensing fee of approximately £150.
Customisable Template DesignOur customisable template design allows you to select from a range of professionally-designed website templates, each with their own unique style and layout.
Each template is tailored to your company by integrating your corporate identity and colour palette. The templates also include customisable navigation to suit the specification of your website.
However, we can also offer Bespoke Design Solutions if you feel this would better suit your business.
We don’t make assumptions about what you need from your site. We'll work with you, either face-to-face or by phone, to identify your precise requirements.
We'll consider the goals and objectives of your site, as well as the content to be included, your design specifications and additional site functionality to ensure that the final result is what you intended.
Our design service allows you to customise your chosen website template to look just how you want it to. We'll create a design for you that reflects your corporate identity perfectly and conveys the right online image for your business.
For examples of our website design service, please view our Portfolio.Our website development service will integrate into your chosen template our VirtuSite content management system - giving you control over your website's content, and the ability to update, edit and remove information from your site whenever you need to.
The content of your website is vitally important to its success. As part of our content upload service we'll provide you with a Word document template identifying your website pages. That means you can send us your initial content, typed just as you intend it.
By using our content upload service you'll be able to see exactly how the content will appear on your website as you drop it into the template document. This way you can be certain of getting the right message across to your visitors.
VirtuSite is so wonderfully simple that it won't be long before you're using it confidently!
We can provide our training for this either face-to-face or over the phone, and we'll provide you with a step-by-stepVirtuSite user manual to help you solve any issues or queries in the future as quickly as possible.
Our Domain Registration service will provide you with both a .co.uk and .com domain name for a 2-year period.
We are also able to transfer any existing domain names to ourselves for professional domain management if required.
We can provide professional hosting for your website, with unlimited e-mail addresses and much more functionality.
Our hosting fee is charged on an annual basis.
Search Engine Optimisation
Your website will benefit hugely from a presence on any web search engine.Our expertise in Search Engine Optimisation will ensure that your website is given the best chance of ranking highly on the world’s largest search engines.
Our Goal Setting Workshop is an opportunity to discuss the goals and objectives of your search engine marketing strategy, either face-to-face or over the phone. We'll consider your key products and services, perform an online competitor analysis and generate a list of key phrases.
After the workshop we'll analyse your list of key phrases further and consider how we can help you make the most of your online presence. For more information on competitor analysis please see below.
We'll look at the level of search volume relating to your chosen keywords. We'll also investigate other associated keyword phrases that would attract relevant visitors to your site. This allows us to choose the very best keywords to optimise your website and draw more visitors.
We can research additional key phrases for a small extra cost; find out more from the Digital Marketing Packages.
After our keyword research we'll analyse the levels of competition that exist for each of the keywords. This means we can identify those that combine the highest search volume with the least amount of competition.
These high volume keywords will then form a basis from which we can optimise your website. This will be a far more suitable collection of keywords to promote your website than other highly competitive keywords already being used.
The importance of descriptive page titles, META descriptions and META keywords is paramount to a great SEO campaign. At Virtuoso Digital Marketing, we understand how to construct and build efficient META tags that will have a positive effect on rankings and visitor numbers in the future.
Taking time to consider the title of each page is important for your website ranking. More often than not, the major search engines use this title as the title for your search engine listings. That means a misleading or uninformative title will do little to encourage new visitors to your website.
We'll review the content you send us to check that keywords have been used effectively to boost your site's chances in the search engines.
The more well-placed keywords in your website's content, the better for your search engine ranking. Our content optimisation service will highlight areas where keyword intensity needs to be increased for more effective search engine optimisation.
It may sound simple, but by physically submitting your site to the major search engines we can give you a head start in gaining a higher online ranking. The search engines will be made aware of your website and will begin to check its content and keywords to provide better search results for their users.
We will submit your site to the likes of Google, Bing & Yahoo in order to make them aware of your website and begin ranking you on their own websites.
A sitemap allows search engines to crawl your website's content quickly and efficiently, in order to gain a better picture of your content.
We'll tell Google we've put a sitemap into your website. Google will then be able to use it when assessing your content, improving your chances of a higher search position.
Site Statistics is a key way of monitoring the performance of your website through visitor and traffic figures. This includes looking into your most productive keywords and most popular web pages.
We'll install Google Analytics onto your website to generate and collect this information, and we'll train you in making the most of it.
