We all know that proactively marketing your business online is “key” to the success of your business. However’ it’s sometimes really difficult just knowing where to start improving your online presence.
As a Valentine’s treat, we’ve put together a list of our Top Tips for ways you could give your website a bit of TLC.
Although one of our sayings here at Virtuoso is “Form Follows Function”, first impressions do count, a design that reflects your corporate image is really important. Make sure your website “look and feel” is consistent with your corporate image. We often see websites where the design of the site just doesn’t really reflect the professionalism and capabilities of the company itself. Visitors to your site will quickly make a judgement of your business based on how it looks, so even if the content is amazing, try to make sure visitors are interested enough to look past the design.
Planning your website structure is paramount to the success of your site. Ensuring that visitors can easily get around the site, and find the information they are looking for is key. Make sure your site is user-friendly, easy to navigate & coded to current standards, which will also improve the speed your site downloads. Visitors will only hang around on your site for a few seconds before clicking off to somewhere else if they can’t find what they’re looking for. Don’t make them think!
It’s been said for a while now, and it’s still true, “Content Is King”. You could have the most amazing looking website in the world, but if the information on it is of no use to your target audience, it will all be wasted. Make sure your content is written for your target audience. Think about what information will help them in their day to day work, what problems can you help them solve, how can you make their life easier. Is it easy for them to get in touch with you? Look at every page in your website and make sure it has a purpose, the content is good quality, well-written and easy to digest. And then make your offering so compelling that they want to get in touch to find out more.
Search Engine Optimisation has radically changed over the past three years. Where it used to be sufficient to optimise your website with your keywords and phrases in order to get good rankings in the search engines, now we’re looking at Content Optimisation across all channels. So every bit of content you upload to the web should be looked at as an opportunity to optimise for your keywords and phrases, and ideally link back to content hosted on your website.
Link building also plays a massive part in successful optimisation and Google looks at every inbound link to your website as a “vote”, improving your link popularity, and the chances of getting Page 1 rankings. We all know that when we do a search on Google we rarely go past the first page, so getting a Page 1 ranking can work wonders of your business and the level of enquiries you could receive.
5. Social Media Integration
The growth of using social media for business, to engage with customers and prospective customers continues to grow at a very fast pace. More and more of our clients are reaping the benefits of having a presence on the key social media channels such as Twitter, Facebook, LinkedIn and YouTube, and they use the channels in all kinds of ways. Social Media is a great way of raising your brand awareness, providing customer support, sharing industry knowledge, providing access to training material and support, and generally just “showing you care” about your customers.
Make sure your website has clear links to your social media channels, and that your social media channels are consistently branded so that visitors recognise your brand across all channels. Another great way to use social media is enabling sharing widgets on your content, making it easy for visitors to your site to share your content with their networks, and furthering your reach.
6. Email Marketing
Well planned and designed email campaigns, that target a specific target client group can work wonders for growing your leads and enquiries.
By using email marketing to keep in touch with your customers and prospective customers ensures that you’ll be at the forefront of their mind when they’re looking to buy the kind of products or services you provide.
Use your website to grow your email marketing list, offer your visitors a good reason to sign up to your list, maybe a regular newsletter with Free Hints & Tips, a free Technical Whitepaper download, first news of your Special Offers & Promotions, a Competition…. the list goes on.
As you grow your list you’ll have more contacts to market your products and services to, and potentially more sales.
7. Google Analytics
We’re often surprised at how many of the businesses who come to talk to us about their website development don’t have any idea of how many people visit their website, which pages they visit and what keywords they used to find their site. This is only some of the great information that you can easily get from your website by setting up a Google Analytics account and inserting a little snippet of code to track each of your web pages. We use Google Anlaytics with our clients to check the performance of their website, and look at ways of improving the performance of the site to ensure it’s working as hard as possible for the business. Don’t miss out on this great free tool, make sure you have access to your Google Analytics and make time to check them regularly.
This is just a flavour of how you can love your website more. If you need any help at all with your Digital Marketing, the team here at Virtuoso are always here to help, we’d love to hear from you, so don’t hesitate to get in touch.
Tags : Web design